Industry

The Agriculture Industry Insider examines economic opportunities and challenges in one of Sonoma County's key sectors. This report was complied by Moody's Analystics and developed in partnership with the Sonoma County Workforce Development Board. 

• 2023 Agriculture Industry Insider (PDF: 115 KB)

The Wine & Craft Beverages Industry Report highlights the growth of the wine, beer, cider and spirits sectors in Sonoma County.

• 2022 Moody's Wine & Craft Beverage Industry Insider (PDF: 12,108 KB)
• 2021 Moody's Wine & Craft Beverage Industry Insider (PDF: 3,185 KB)

This annual report analyzes the current conditions, long-term industry outlook, growth potential for Sonoma County’s financial sector. 

• 2023 Financial Services Industry Insider (PDF: 18.5 MB)
• 2022 Financial, Real Estate, & Creative Industry Insider (PDF: 19.1 MB)
• 2021 Financial, Real Estate, & Creative Industry Insider (PDF: 5.67 MB)

The Health Industry Insider is an annual report that analyzes current conditions, the long-term industry outlook, and advantages/challenges within Sonoma County’s health sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Health Industry Insider (PDF: 6,391 KB)
• 2022 Health Industry Insider (PDF: 21.8 MB)

The Technology Information Industry Insider is an annual report that analyzes current conditions, the long-term industry outlook, and advantages/challenges within Sonoma County’s information technology sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2023 Information Technology Industry Insider (PDF: 16.2 MB)

The Manufacturing Industry Insider is an annual report that analyzes the current state of the manufacturing industry, the long-term outlook for this industry, and challenges and advantages in this sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Manufacturing Industry Insider (PDF: 82 KB)

Sonoma County's Outdoor Recreation sector is comprised of more than 350 outdoor recreational businesses, including biking, hiking, golfing, zip lining, water sports, and equestrian activities. The County is home to nationally-recognized outdoor recreation manufacturers, such as Marmot, BUFF USA, and Yuba Bikes. It contributes $731 million annually in economic impact to the local economy and provides a lucrative growth opportunity for the county’s tourism industry.

• 2018 Sonoma County Outdoor Recreation Economic Impact (PDF: 1.81 MB)

This annual report outlines current conditions, the long-term industry outlook and growth potential in Sonoma County’s real estate and construction sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Construction Industry Insider (PDF 16.5 MB)
• 2023 Real Estate & Construction Industry Insider (PDF: 16.5 MB)
• 2022 Construction Industry Insider (PDF: 11.5 MB)
• 2021 Construction Industry Insider (PDF: 5.6 MB)

This annual report outlines current conditions, the long-term industry outlook and growth potential in Sonoma County’s retail and wholesale trade sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Wholesale and Retail Trade Industry Insider (PDF: 6.6 MB)

Transient Occupancy Tax (TOT), also know as the heads in bed tax or hotel tax, is an important indicator for determining the tourism industry's economic health. This report includes TOT data for all incorporated cities and unicorporated areas, year over year comparisions, and upcoming lodging projects. 

Now, the TOT report is available in an interactive online format! 

Explore the Data