Sonoma County Indicators

Tourism is essential to Sonoma County. 2019 marked a record setting year for Sonoma County Airport foot traffic and total destination spending by tourists. However, in the face of COVID-19, Sonoma County’s tourism industry has taken a large hit. With low hotel occupancy rates and a nearly 60% decline in airport foot traffic in, Sonoma County’s tourism industry was able to rise above it’s challenges and bring airport traffic back up by 55% from 2020, nearing 2019’s totals.